Disrupt

Websites for

a studio and its community

Disrupt: the corporate site, bydisrupt.com, redesigned and rebuilt in one week.

By The Underdog: Platform Features: Content management: Designed and implemented full CMS enabling non-technical team to publish content independently Event booking: Integrated event management system with registration, capacity limits, automated communications Blog architecture: Built scalable blog with categories, tags, author profiles, search functionality User Experience: Community engagement: Designed user flows encouraging member participation, event attendance, content consumption Mobile optimization: Responsive design serving community members accessing on various devices Navigation: Intuitive information architecture enabling easy discovery of events, content, resources Business Impact: Content autonomy: CMS empowered team to maintain active community without developer dependency Event management: Automated booking reduced manual coordination improving operational efficiency

At Disrupt Experience (2023 to 2026) I designed company and client websites in Figma, then built them: bydisrupt.com, By The Underdog (Wix, with a CMS, blog and event booking), Mediflow and Medicus (Wix), and the first version of engagebydisrupt.com.

By The Underdog: By the Underdog needed a comprehensive community platform to support their mission of empowering underrepresented entrepreneurs. They required full-stack solution enabling event hosting, blog content publishing, and member engagement without ongoing developer support. The platform needed to serve diverse community members with varying technical literacy while maintaining professional appearance supporting their brand credibility.

By The Underdog: The core challenge was building full-featured community platform with CMS, blog, and event booking enabling non-technical team autonomy. Key challenges: CMS requirements: Team needed ability to publish content, create events, update resources independently without technical assistance Event complexity: Booking system required registration management, capacity limits, automated emails, payment integration Community engagement: Platform needed to encourage member participation, return visits, connections while avoiding ghost town feeling

By The Underdog: Community Platform

I applied full-stack design approach considering both user-facing experience and admin/content management needs equally. Strategic approach: Dual UX focus: Designed both public-facing member experience and backend CMS workflows for content team Platform leverage: Maximized Wix CMS and app ecosystem capabilities to deliver complex functionality without custom development Scalable architecture: Built content structures and taxonomies supporting community growth without platform limitations Mobile-first community: Prioritized mobile experience knowing community members access between work/life activities

By The Underdog: I designed the site in Figma and built it in Wix, with a CMS for articles, resources and events, a blog and event booking, so the team publishes without a developer.